“NYNY began in the Lower East Side in a small lounge on Eldridge St, it was one of the last remaining cultural outposts in a neighborhood that has been hit hard by gentrification (colonization). The party began as a way of connecting the past, present, and future of the city — a space for a New York-born generation, the kids of immigrants to the city, and for anyone tied to the community-centered experience we remember as hip-hop. The word was spread about the party through text message only, we trusted that if you got the password and the video flyer, then we could trust you to pass it on to the right people too.
As time has passed the legend has grown and the once underground party that brings you the real NY vibe now sells out shows wherever we go, from Miami to Hong Kong to Tokyo. Home to resident DJ GETLIVE! and superstar guest DJs from Clark Kent to Vashtie to Kid Capri. We're staying active in 2020 -- dropping apparel collabs and expanding our global brand platform with digital experiences. All while laying the groundwork for live activations as soon as the world is ready for us. Be a part of it -- NEWYORK NEWYORK.